About us

NewRelity was founded by an experienced team with a proven track-record in data & digital.

The founders experienced first-hand how challenging it is to continuously make the right choices for product development & marketing in a complex digital world. We believe there should be services that help product teams make these important choices in the best possible way. Therefore we've set out to build the best possible solution to enable product teams to accelerate their digital growth.

Founding Team


Vincent Hoogsteder
Co-founder & CEO


Ivar Pruijn
Co-founder & Chief Product Officer


Tom Jansen
Co-founder & Chief Data Officer